When you send emails, you can add a specific UTM. Once contacts click on links, UTM is automatically recorded. You can use this value to build specific reports. This report will show all the contacts that have recorded UTM. When building this report, you will need to add the UTM field.

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UTM tags or UTM codes are a specific way of tracking the traffic that comes to your website from a particular platform.


How to create reports on UTM tags?

1. Go to your Aritic PinPoint dashboard > reports > engagement > Create new report.


2. Take UTM codes as the data source.

3. Choose columns you want to display from the Data tab. Below is an example of columns that will serve your purpose in this case.

4. You can add a filter on a specific UTM.