A call to action (CTA) is a marketing terminology that every marketer wants its audiences to take after visiting web pages or email newsletters. According to the marketers, customers to click the call-to-action button to take any action that the marketer wants like purchase any product, book a webinar, download an ebook, etc. Many companies put a strong call-to-action button for convincing people to act in a certain way and drive a higher conversion rate.
Inside new version of Social Media Analytics now available under Insights of social media campaign.
Navigate to Campaigns > Social Campaign, then click on “Insights” tab.
Here you will get the insight analytics of all your connected social media accounts:
Earlier this report analytics was available under Reports > Social.
1. Copy the tracking code from your Aritic PinPoint account; can follow the steps mentioned here.
2. In a new browser or tab, login to your Google Tag Manager account >> Container >> Tags (left sidebar menu) >> New.
3. Click on Tag Configuration >> choose HTML tag for Tag Type >> give your Tag a Name >> paste the tracking code in the HTML field.
4. From Advance Settings, select “Once Per Page” from “Tag Firing Option”.
5. Click on Triggering below Tag Configuration to set up firing rules. You MUST set this up in order to fire the tag and collect analytics data. You can follow this flow:
Recommended: Set up firing rules for all pages with Google tag manager code installed. Select All Pages under Choose a trigger option.
6. Click on Save to save the new tag >> Click Publish to save container and tags.
P.S. If you have already done this, install Google Tag Manager on your website.
Once contacts are assigned inside each marketing stages; then you can view these contacts inside each Marketing Stages.
To view the contacts inside marketing stages, head to Contacts > Marketing Stages from left menu. Then from dashboard click on the Lead Count column.
After you click on the number leads/ contacts, then inside a pop-up, you can view the contacts/ leads assigned under a Marketing Stage.
Aritic PinPoint comes loaded with 5 default marketing stages and it also has option to create an new marketing stage. You can also enable (publish) and disable (unpublish) a marketing stage from marketing stage dashboard.
To create custom marketing stages; go to Contacts > Marketing stages. And on this dashboard; from top right menu, start creating a new marketing stage.
Although you can create, host forms and landing pages from 3rd Party application/ software (other than Aritic PinPoint default) and get the contacts from these directly inside Aritic PinPoint through API / webhook integrations.
But, we discourage to follow this method of form/ landing page integration, because of the following reasons:
When you host your web forms and landing pages on 3rd Party application; other than Aritic PinPoint, then you would not be able to track the behavior of the incoming contacts. This happens because you don’t have Aritic PinPoint tracking code on the form/ landing pages added. Even after form submission from the 3rd Party application, it would be quite hard to track the behavior of contact later on.
Further, without the behavior and tracking data of the contact, you will not be able to build complex Automation Workflows and campaigns effectively.
You can build behavior-based automated campaigns within Aritic PinPoint. Aritic Pinpoint gives you an enriched and functional database to do this, using all the information and behavioral data each contact provides individually as well as personally
When you contact database is up-to-date, you can effectively reach out to all your contacts, and launch automated campaigns for a set targeted audience or trigger a bulk campaign.
The contact data also comes handy when you create email templates within Aritic Pinpoint. You can use it in the email body or to create dynamic content across multiple marketing channels available in Aritic PinPoint – SMS, emails, social media, and notifications.
Adding custom fields to build a contact base
You can add custom fields to your contacts, like birthdate, meeting date, job profile, or any other information you will need to create tailored campaigns and also understand your contacts better.
You can acquire all the information using smart forms. Then, use these in your email body or to create dynamic content. Aritic PinPoint enables you to keep a close track of each contacts so that you never miss an opportunity to nurture, understand and sell better.
Customer Lifecycle Stages
Aritic Pinpoint helps you to nurture each contact based on their current lifecycle stage, as well as activate them to the next stage automatically. These lifecycle stages are imperative to understand what your customers will need to proceed to the next stage as well as organize your contacts better. The main stages where you should primarily include in your workflow are subscriber, leads, qualified leads for marketing, qualified leads for sales, opportunity, customers, and advocate.
If you practice inbound marketing for your business, it is important to note that your communication message and formats will continue to change as and when the lifecycle stage of your contacts change. You have to recognize their lifecycle stage and accordingly design automation campaigns for further and relevant nurturing. Each stage requires different forms of content and communications.
Adding tags to your contacts
With Aritic PinPoint, you can segment your contacts in multiple ways. One of the simplest ways is to add tags to your contacts. Tags happen to be the simplest but a powerful way to segment your contacts.
In terms of traditional segmentation, in Aritic Pinpoint, you can create primarily four segments (traditional segments)-
However, with tags, you can create sub-groups of each segment. These tags are flexible and can be applied in diverse areas of your company, like user interaction with your website or content tracking, or commercial department, etc. You can monitor these tags to control your subscription services, purchased products, etc.
Let’s see how tags open up a wide array of subgroups. Let’s say you are doing behavioral segmentation in Aritic PinPoint. This means you are trying to group your contacts based on how they are engaging with your product before making the purchase decision.
You can create a segment for the most loyal customers and tag this segment with a product name. You can create a campaign to add a tag with your product name, everytime your contact clicks on the corresponding link. With a loyal customer segment and a tag for each product name, you end up creating narrowed filters that help you segment your contacts deeper for nurturing campaigns. Basically, you create sub groups under main segmentation groups.
You can tag your contacts through automation campaigns, forms, and also the tracking pixel/script in Aritic PinPoint.
Manage your contacts in Aritic PinPoint
Aritic Pinpoint helps you track, observe, monitor, and manage your contacts effectively so that you can improve your communications, activate your contacts from one lifecycle to the next one, and trigger higher conversions and retentions.
We recommend you to always audit your contacts for your campaigns to get better results. To help you do this, we have recently introduced an audit log feature for you.
How can you track the changes?
You have contact data in abundance. You have multiple users continuously editing and updating information, reminders, and notes. Again, there are many who use native Aritic PinPoint integrations to supplement and store all their data. This is one of the major reasons why often companies end up having duplicate data. To avoid this, Aritic PinPoint ensures that you get to see the entire history of all the changes made or integrations used by each user.
To facilitate this, we have two tabs available on the contact details page, as shown below.
Steps to get here:
- On the left-hand, select CONTACTS > contacts
- Click on any user’s name from the list of contacts
- Click on ENGAGEMENT on the top
Auditing on Aritic PinPoint
You now know where to find the Audit Log tab in Aritic PinPoint. You can see the native integrations this contact has from the integrations option available on the same page as above. This is really interesting because you get to see all contact updates, edits, and sources listed down in this page. There are various attributes that you can check: mobile engagements, chat, digital locations or touchpoints, physical locations, identical leads (if any, will be merged here), and notes. Depending on the user engagement, Aritic PinPoint will keep showing all the updated information.
Auditing user logs
Aritic PinPoint also displays all the updates or changes made by the user itself, either via forms or pixel integrations or by any team members. For instance, in the image below, you can see the list of updates made either by the system or by a team member along with the time stamp.
On clicking on the “reverse styled” icon beside the user/source name, you will see the new points value as well as the old value for each update made.
Data Auditing for Enterprise in Aritic PinPoint
This auditing feature is very helpful for companies who practice account-based marketing within Aritic PinPoint. This helps in giving more clarity to understand how each data was updated, when and why.
If you are using progressive profiling feature within our product, this audit log feature will come handy in understanding your customers as well as handle your contact data securely.
Have any feedback for Aritic PinPoint? Write to our helpdesk for immediate assistance.
Aritic PinPoint Contact Segments is powerful feature and it can be used to segment contacts based on many filter conditions. To filter contacts based on UTM parameter tags, you can follow following steps:
1. Goto Contacts > Segments from the left menu of Aritic PinPoint.
2. Create a new Segment and navigate to Filters tab.
3. From Filters tab, select Website Activity from drop-down right menu.
Using above filters added to the segment, you can filter contacts based on UTM parameter tags automatically inside Aritic PinPoint.
Note: To make the UTM parameter tracking work, you must add Aritic PinPoint tracking code to the pages which you want to track using UTM parameter tag.
Aritic PinPoint has all contacts available inside Contacts menu and you can view all the available contacts within Contacts Dashboard.
To view all available and imported contacts, you should navigate to Aritic PinPoint Dashboard > Contacts > Contacts.
To do any action or trigger on all available contacts inside Aritic PinPoint, you need to build a Global Segment first and on that segment you should add an Automation Workflow, that execute on all the incoming Contacts inside Aritic PinPoint.
Building a Global Segment Having all Contacts:
1. Navigate to Aritic PinPoint Dashboard > Contacts > Segments > Create New Segment.
2. On this screen, add Segment Name as “Global Segment – All Contact”, then navigate to Filters Tab.
3. From Contact tab, select and add Email filter.
4. From Email Filter drop down, select “Not Empty“.
5. Finally “Save & Close” from top right button. Now from the Segment Dashboard you can get all the available contacts added inside this Global Segment.