Inside Aritic PinPoint, you can create complex Segments with multiple filters for segmenting the contacts effectively. Although, at first you can build a simple segment with “AND” and “OR” filters within Aritic PinPoint segments. But, you can combine and use Campaign Membership feature to build complex Segments.
To explain on how to build a complex segment, we will take this example:
Step-1: Build a Simple Segment of contacts with a Filter having “email address” and from a “USA” or “UK” Country.
Step-2: Build a Simple Segment of contacts with Filter having “email address” and first name “John“.
Step-3: Build a Segment of contacts having “email address” and are members of the above 2 segments built-in “Step-1” and “Step-2“.
These segments are resource extensive and so try to create them when necessary and do not use them as automation sources. You should use segment membership conditions of automation.
Using this filter “Segment Membership” inside the segment you can build complex segments and groups of segments to target contacts with specific criteria.
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