Using campaign tags and filters as mentioned here in this doc, you can easily personalize your email templates.
Email template personalisation
By inserting information you already have about your contacts in your lists into your email template. For example, if you have a column header of your subscribers first names titled FNAME, you can start a campaign with a personal “Dear [FNAME],”.
If the first row of your list has the first name “Lisa”, she would open her email from you and it would begin with “Dear Lisa,”.
NOTE: You must make sure that your List column names match the tag names or the receipt of your email will read “Dear ,”. Thus every one of your List contacts would receive an email with their first name included.
To extend the use of dynamic tags, if your List has a column with a reason for their contacting you, (ex. Looking to buy or sell their property titled CONTACT_REASON) and another column with a type of property titled PROPERTY_TYPE), you can send an autoresponse email, with an email personalized even further, as in the following example:
Dear [FNAME],
thank you for your inquiry concerning [CONTACT_REASON] your [PROPERTY_TYPE].
The output they would see upon receipt:
Dear Lisa,
thank you for your inquiry concerning selling your condo.
Add Company detail to email template
You can add company full address in your email template using following tags at bottom of your email:
[COMPANY_FULL_ADDRESS] – User’s Company name/address
These company detail are fetched from the data stored in the email list. Beside above tag, you can also use following tags separately:
[COMPANY_NAME] – User’s Company name
[COMPANY_ADDRESS_1] [COMPANY_ADDRESS_2] – User’s Company address #1 and #2
[COMPANY_CITY] – User’s Company City
[COMPANY_ZONE] – User’s Company Zone (State)
[COMPANY_ZIP] – User’s Company Zipcode
[COMPANY_COUNTRY] – User’s Company Country