To improve the performance of email marketing, email delivery and email open rate, it is very much important to maintain email sending reputation with your email delivery provider.
While you are using Ariticmail, you deliver your emails through SMTP relay servers like, Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun. These SMTP relay servers maintain your email sending reputation. You get higher email sending reputation when you send email to the email subscribers who are valid and doesn’t bounce after sending email.
In order, emails shouldn’t bounce, your email list should be clean and must have valid email address. On an average, 32% of emails become inactive or invalid in a year.
You can use following services to validate and clean your email list:
- Datavalidation – http://www.datavalidation.com/
- Bulkemailchecker – http://www.bulkemailchecker.com/
- Briteverify – http://www.briteverify.com/
- Verifalia – http://verifalia.com/
- Emaillistverify – http://emaillistverify.com/
Note: Clean email list improves inbox delivery and email open rate.