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What is a Call to Action (CTA) in digital marketing

A call to action (CTA) is a marketing terminology that every marketer wants its audiences to take after visiting web pages or email newsletters. According to the marketers, customers to click the call-to-action button to take any action that the marketer wants like purchase any product, book a webinar, download an ebook, etc. Many companies put a strong call-to-action button for convincing people to act in a certain way and drive a higher conversion rate.