Number of times, you see that your campaigns/emails are landing into Gmail Promotional, Spam or other mailbox instead of landing into Gmail Primary Mailbox.
Here’s what you can do to get your emails into gmail’s primary tabs, and help increase the likelihood your emails will be seen by your subscribers.
Are you sending email triggers as marketing emails?
If you are sending email triggers as marketing emails such as emails regarding Deals, offers then surely it will not land in gmail’s primary mailbox. So make sure not to send such emails. Also don’t apply some of these points:-
- Lots of links inside the mail
- Use of spammy keywords like “Make Money Fast”, “Free” etc.
- Lots of images
- Grammatical mistakes
- RSS to Email
You should send emails as transactional emails.
- Sending Transactional emails help land your email in gmails primary mailbox as this emails are like person to person conversation.
- Don’t put more than two links into email content.
- Try not to put a lot of images into the email.
Other than sending email from Aritic PinPoint; are you sending promotional email campaign from other tool?
Gmail already applies some filters for its different tabs to filter the emails according to their nature. So, if you are sending email campaign from other tool through which the campaigns land into promotional tab then surely through Aritic Pin Point also it will land into same mailbox.